Blog Archive

Friday, 5 September 2014

Avon Mega Effects Mascara - Blackest Black

Today I am reviewing the Avon Mega Effects Mascara in Blackest Black. This mascara from Avon has created quite a buzz in the beauty field it features a completely new approach to applying mascara using the Wonderbrush. This mascara has been 6 years in the making and is a result of feedback received from over 2000 women and took 5000 hours of science to create.

This mascara can look a bit intimidating at first, it's like no mascara you have ever seen before. It doesn't feature the normal tube design or brush which you would expect from your everyday mascara. Instead it comes in a rectangular container and features an innovative new brush. I saw this in the Avon brochure and knew straight away that I had to try this and I am now on my second one so I thought it was about time to review.

This mascara promises to;

  • Provide panoramic volume
  • Corner to corner coverage
  • Dramatic definition &
  • To be flake proof & sweat proof
I can safely say that this mascara does just what it says on the tin. It provides excellent volume to my lashes, it doesn't clump at all and it makes my lashes appear fuller and more defined. I have also found that this mascara makes my eyes look bigger, I think this may be due to the new brush design.

The Wonderbrush:

This new innovative design features a multi-dimensional brush designed to fit into the curve of your eye and with an adjustable handle which can be used in 12 different angles. This helps to lift the top and bottom lashes from root to tip in a completely new way. The increased bristle area helps to comb through your lashes with ease avoiding clumping but still creating volume. This new method puts more mascara (apparently up to 40% more) onto your lashes. 

How to use this Mascara:
Step 1 - Grip It - Grip the sides and remove the cap.
Step 2 - Rock It - Rock the brush from side to side to pull out the brush and bend to desired angle.
Step 3 - Brush It - Comb through your lashes from root to tip.
Step 4 - Lock It - Insert the applicator until it looks into place.

When I first used this mascara the first thing I had some difficulty with was how to brush this new brush through my lashes. It feels odd to put something or this design near to your eyes and also having to use your hands to brush it through 
in a completely new way. However, once I saw the results I was instantly hooked. I hardly ever use any other mascara now and I will definitely be buying again once this one runs out. This retails at £10 for 9ml product, although it is often on offer at £7 so it may be waiting until this to buy!

I am hooked, how about you?


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  1. What an interesting concept! I must look out for this and give it a try.
    Great detailed review!

    Keisha xo

    1. Thanks Keisha glad you enjoyed the review :) xx

  2. hey there :) I've nominated you for the Liebster Award, just check out my latest blog-post for more information:

    1. Thank you for the nomination I will get round to doing this at some point! xx :)

  3. Wow, I've never seen this before! It looks really interesting, I'll have to give it a go. Thanks for the review :)

    sammy xx

    1. Hi Sammy - you definitely should give this a go - It's brilliant :)

  4. I've been wanting to try this out!!! Great review!!

    1. Hi Olivia Martin - thanks for reading :)